Blog — Cittago
Worth your coffee break.
Practical guides on search, AI and advertising — written for the people who run businesses, not for other marketers.
Four days old, and second in five countries
Position 2.0 in Hungary, Denmark and Portugal four days after publishing. What we did, what it proves, and how “seo cluj” went from 43.3 to 23.0 in a week.
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Search Console's AI Report Shows Impressions, Not Clicks
Only 6.8% of ChatGPT answers linked out in May 2026. Google's AI report gives impressions — the metric that moves first when SEO work starts.
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Journey-aware bidding: Google Ads bids on the sale
25% of small EU firms use a CRM against 65% of large ones (Eurostat 2025). Google's new Search bidding learns from the sale, not the form.
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Why ChatGPT won't recommend your company (2026)
96% of brands are described accurately by AI, but only 11% appear in answers. July 2026 study, 8 platforms — and what actually moves the needle.
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ChatGPT ads in Europe: what's live in July 2026
Zero EU countries can buy ChatGPT ads in July 2026. Where the pilot runs, why the EU is last, and what our own Search Console data says to do instead.
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ChatGPT recommends hotels. It rarely cites their sites
22.6% of ChatGPT travel answers contain a link (Similarweb, 2026). We tested 14 Italian properties: not one was citable. Here is what was missing.
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Google Ads target CPA change, 17 August 2026: what to do
From 17 August 2026 Google Ads delivers toward your target CPA, not below it. Which campaigns are hit, and the 30-minute check to run before then.
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AI in WordPress 7.0: what to turn on, what to leave
WordPress 7.0 ships its AI foundations: the Connectors screen, your choice of provider, tools in the editor. What to turn on now, and what it costs.
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Zero-click: customers choose you without opening your site
93% of searches in Google AI Mode end without a single click (Semrush). What that means for your business — and how to become the answer the AI cites.
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The wp2shell alert and how safe your site actually is
A critical WordPress flaw (wp2shell) put site owners on alert worldwide. What it means, what to do now, and why no site is truly immune.
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Cloudflare explained simply: CDN, firewall and free hosting
Cloudflare for a small business: what a CDN is, what the firewall protects you from, and how to host a static site free. Real data: 62% cached.
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SEO vs GEO in 2026: how to get recommended by AI assistants
SEO vs GEO in 2026: why organic traffic drops even when you rank first on Google, how AI assistants choose who to cite, and what a small business can do.
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Core Web Vitals 2026: a fast, AI-readable website
How fast your site must load in 2026, what slowness really costs you, and why speed and AI-readability are the same job. Real data: PageSpeed 100.
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Meta Ads E-commerce Europe 2026: Benchmarks, CPA & ROAS
European e-commerce benchmarks from Meta 2025: 9% lower CPA on Advantage+ sales, +11% CTR from AI backgrounds — plus the account structure behind them.
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Google Ads Performance Max 2026: A Practical Guide for SMEs
A 2026 guide to Google Ads Performance Max for SMEs: what changed this year, the numbers that matter, and an 8-step framework to launch and scale PMax.
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How to Get Your Business Cited by ChatGPT and Perplexity
How to get your business named inside ChatGPT, Perplexity and Google AI answers — what these engines cite, and how to become one of their sources.
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SEO in the AI Search Era 2026: A Guide for European SMEs
SEO hasn't died — it's transformed. How European SMEs can stay visible in Google's AI search era in 2026. A practical framework and checklist, by Cittago.
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